MVPs don’t work // create solutions instead // demo
The video critiques the traditional approach of starting with a Minimum Viable Product (MVP) and suggests an alternative strategy. While the MVP approach aims to quickly launch a basic product to gather customer feedback, this method is becoming less effective due to increased competition and customer expectations. Instead, the video advocates for a “demo, sell, build” process. This involves first creating a demo to validate the product’s value proposition and ensure there is demand before investing in building the product. The key to this approach is conducting thorough customer discovery to deeply understand their problems. By doing so, you can design better solutions, craft compelling offers, and significantly increase the likelihood of success. The video emphasizes the importance of mastering customer insights to create what the speaker calls a “mafia offer” — an offer that customers can’t refuse because it perfectly solves their problems.
Perfect solution == deep problem understanding!
The perfect solution works not because of building but because of deep problem understanding. It’s not always necessary to build product to create competitive solution.
